I've built many industry tastemakers over the past 20 years. Before stepping into the world of creative entrepreneurship, I spent 10+ years as a corporate IT, process, and product management leader, overseeing multi-million-Euro client deliveries and global team of 300+ professionals. I hold a Master of Science in Systems Engineering, a Bachelor in Business, plus multiple diplomas in marketing, interior design, and graphic design.

Originally from Helsinki, Finland, I now live in the Swedish countryside with my husband, our two kids, and a spoiled Staffy. I launched my first business in the home decor space, scaled it to 17+ international markets – and discovered the true power of a strong brand. Since that, I've helped thousands of businesses build brands and businesses that lead the game.